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In fishing, the line between art and science is more blurred than other outdoor-related

services offered by Stress Outdoor®. Core services are primarily related to reel

performance/failure analysis and hidden defect detection on rod blanks.

Drag, buoyancy and stability are the performance driving mechanisms for a very wide range of lures. Although it’s possible to use modeling and simulation to drive advanced lure design, solving the “coupled physics” problem is often not the best value. Rather, Stress Outdoor® has developed a hybrid approach that leverages steady flow methods to quickly evaluate lure design concepts so the bad ideas can be rejected quickly, enabling focused attention on the most promising designs.